Why would I ever raise prices in the middle of a recession?
That is one good question I got from a subscriber as I announced that the price of the Sing With Freedom program at www.TheSingingZone.com will increase on Monday.
I have also gotten an occasional email from people who are angry that my program costs money at all, and one accused me that I am like “ everyone on the Internet - ALL about making a buck, ANY way they can ”
I know few people are quite that cynical, but these are very interesting issues that deserve a response.
Now, we could also ask ourselves why I announce a price increase ahead of timeI could of course have said nothing and then suddenly raise it on Monday. One of the reasons I give you warning is to help you avoid paying more than you have to.
No doubt, the intent is also to kick you in the rear and help you take action. My job as a coach is to help get you from where you are to where you want to be. The greatest challenge for anyone is to get started. The greatest challenge for us coaches and trainers is to get the client to do what they need to do to get the results they so much desire. It would be easy to create a home study course with a bunch of exercises. The difficulty is to create a course where someone, who I won’t meet personally, will become inspired enough to discover, experiment and DO the things that make a tremendous difference.
The reason I created a home study course in the first place is because I got into a situation (lack of time) where I could no longer help people in need personally. Unless you were accepted as a private student you could never get access to this training. And if you were accepted, it would cost you many thousands of dollars to get the same training that you now have in a home study format. In addition, I am now able to give each member of The Singing Zone extensive ear training, rhythm training, music theory training and more – things I would never have time to teach to private students.
The bottom line is that if you have been led to believe the Sing With Freedom program is a program that is only worth $97, I have really done you a horrible disservice. I would never invest $97 in something that just enhances my life by $97.
The biggest problem we have when it comes to finances is when our mind thinks in terms of cost. People who learn, develop and go from where they are to where they want to be never think in “cost” terms. They only think in terms of ROI. ROI means Return On Investment and is the only measuring stick I go by these days – whether it is money or time. If I buy something that is cheap, there is a higher risk of wasted time and wasted money – either because I don’t value it highly and therefore don’t use it, or the thing breaks, or something else makes it a bad investment. A $5 purchase may very well become a negative ROI, while a $5,000 investment might have an incredible ROI.
The only thing that matters is what the return on investment is for you.
The greatest investment is always in improving ourselves. Many times this costs nothing in terms of money, but needs a high investment in mental resources, time, energy, focus, etc. Many times I study by myself to try and figure things out. Many times I gladly pay someone dearly to teach me faster than I could myself, and therefore has a much higher ROI. Education cost more than anything else we encounter in our lives, but also has the highest ROI.
What is being able to sing with greater freedom worth to you? What does being able to get in touch with your body so you can make changes and heal faster mean to your life? If someone has gone to music conservatory for years and then claim they have learned more from my program than they did there, should I then charge $40,000? If someone has struggled to sing for years and then has a major breakthrough from what they learned, what is the ROI for them? What is the ROI if you become more empowered, more confident, stronger, more authoritative, more attractive and a better communicator?
What is greater joy worth to you?
I’m not saying my Sing With Freedom course is for you. Maybe there is other training that serves you better. But what I would encourage you to think about is where you would like to be in regards to singing, health, success, communication skills and more, and what you would be prepared to invest to get there (both in terms of money, time, energy, etc.)
Personally, I sure hope the benefits from my course is going to increase the value of your life by far more than a couple of hundred dollars (I seriously encourage you to request a refund if it doesn’t). But then again, maybe I just say this because I think life is worth living as long as I “just make a buck”.
What do you think?